This is a rare gem jewelry crafting franchise based in East Asia. With presence in Kuwait, Lebanon, and Bahrain, and among a plethora of like businesses, Al-Saeegh wanted to leap past everyone. Brands are built to equip the business with the necessary tools to make these leaps and distinguish themselves from the rest of the pack. 

For us, it was immediate. We decided were going to pursue a Thuluth Arabic calligraphy of the business’s name which translates to “the Crafter”. E-VOLVE crafted the logo for “the Crafter” so they could craft fine gem-jewelry in the form of necklaces, rings, rosaries, and more. We implemented the brand in every area the business needed, from the signage, to the jewelry packaging, to the stationery, clothes design, and more. The result was utter fascination. Not only was our client mesmerized but so were we!