Formerly Romantica, this business is an organic Yemeni coffee shop. Having inherited the business’s name from the previous location owner, the business’s reputation was unrightfully tarnished and needed to shine with its creative seating interior and wonderful ambience. After multiple consultations, Romantica agreed to our proposal. E-VOLVE decided to turn Romantica’s “diwan” seating structure and build the entire brand around that concept. The name would become “Diwan” and the visual identity would go from what was an elegant yet vision-lacking interior to a new, modernistic interior design and set of brand elements that merge the original Yemeni coffee tradition with the American and Yemeni-American contemporary lifestyles. 

E-VOLVE was involved in every part of this long and extensive project. We began with the concept-building and moved into the branding and identity phase. Upon determining who and what this business would define itself as, we worked hand-in-hand with the client on building a marketing strategy to reach their particular target audience. When the thorough and detailed plan was established, we built a like-branded website and began implementing all the different areas of that strategy, all in-house. This business went from having little awareness to its delicious product offerings, to full house nights that welcome coffee lovers all over nearby cities.