E-VOLVE exists to help businesses do just that, evolve. This home-based business was established by a kind lady with a clear vision and identified niche. Zaida sells baby pins, necklaces, bracelets, keychains, pacifier clips, and matching sets – all custom-made with a beautifully exquisite finishing. The business needed to grow and to do so, it’s branding would have to be on point. We came up with ideas but our client wanted to cling on to more of the current identity and simply refresh. We worked closely together on perfecting the concept with a serif typeface and simple iconography, embedded in a calm, peaceful, nude palette. We took the brand and produced marketing materials for the business’s on-the-ground marketing activities and we’re certain few can look as distinguished as Zaida. 

Zaida currently runs its digital advertising through E-VOLVE, raising brand awareness and generating sales.